Landzo's painting robot has been selling well overseas, and the senior market has become a growth highlight
Recently, a group of elderly people learning to paint with a robot went viral on TikTok, and this robot has gained popularity among Japanese senior citizens. This painting robot is developed by Landzo, a domestic new retail brand specializing in toys. According to media reports, Landzo is a technology company dedicated to helping modern young parents solve problems related to companionship and education. Their main product, the Landzo painting robot, addresses the pain points of modern family-parent-child relationships. Surprisingly, this product is well-received by elderly people in Japan. After the Landzo painting robot, named Quincy, became popular in Japan's senior market, experts have stated that such products can help seniors engage their minds and hands, effectively preventing Alzheimer's disease.
"We have always understood the pain points of modern family-parent-child relationships, particularly the need for companionship. With parents being busy with work, there is a lack of time spent with and educating their children. That's why we developed a painting robot that simulates the real pen-holding posture with its robotic arm, combining AI and robotics technologies with painting. It not only accompanies children in their growth but also breaks the traditional way of learning to draw," said Wang Jiang, the founder and CEO of Landzo. "Our products are developed based on the needs of children and families, with a global distribution strategy. To my surprise, our Japanese distributor informed me that Quincy (the painting robot) is highly popular among local senior citizens."
As it is well known, Japan is a country with a severe aging population, but the incidence of Alzheimer's disease is relatively low compared to the global average. It is reported that Japan ranks almost last in terms of dementia prevalence among various countries worldwide. Researchers have found that Japanese seniors tend to stay mentally active by involving themselves in various activities after retirement, such as going to libraries or participating in volunteer work, ensuring that their brains are constantly engaged in thinking processes. "Japanese elderly people do not allow themselves to truly idle. They keep themselves in a state of thinking and activity. Even when they have spare time, they would purchase products that allow them to interact and learn," said the head of Landzo's Japanese distributor. "When our painting robot was launched in Japan, besides parents and children, I was genuinely surprised to see senior citizens becoming purchasers."
Experts suggest that Japanese senior citizens purchase such robots primarily for preventing the onset of Alzheimer's disease. Firstly, elderly individuals can engage in conversations with the robot, helping them maintain a good language environment, especially for those living alone. Secondly, the painting instruction also exercises their manual dexterity. Both factors contribute to prevention. From a preventive perspective, Landzo's painting robot effectively targets the pain points of the Japanese senior market.
According to relevant data, since China entered an aging society in the late 20th century, the number and proportion of elderly people in the population have continued to increase. From 2000 to 2018, the population of individuals aged 60 and above increased from 126 million to 249 million, and the proportion of elderly people in the total population rose from 10.2% to 17.9%. In the future, the degree of population aging will continue to deepen. With China's economic development, there will be a demand among elderly people in China for products that help prevent the onset of Alzheimer's disease, creating another consumption market opportunity. Based on the performance in overseas markets, Landzo is expected to iterate on the painting robot specifically for senior citizens and launch a product tailored to their needs.